Social media. That’s the new buzz word, the new ‘must have’. But is it really a must have? Is it more important than a well-constructed, user friendly website?
Absolutely not! If you want to have a social media account with each of the major players, that’s fine, but make sure you’ve got a decent website up and running.
The most annoying thing to me is after I click on a link from a social media page is something that leads to their website which is horribly laid out and not user-friendly. Or worst, the link doesn’t have to do with anything that their account said it was.
So next you’re working on your website, make sure it’s worth looking at. Well laid out and user friendly will cover so much more ground than just having the new ‘must have’.